Precision Investment. Agile Strategy. Enduring Value.

Location

Oxford, United Kingdom

Asset Type

189-bed Purpose-Built Student Accommodation (PBSA)

Investment Strategy

Development and Long-Term Yield Stabilisation

Verticals

Prima Capital, Prima Asset Management, Prima Falcon 1 Fund VCC

Status

Live

Overview

Prima is strategically positioned to address the pronounced shortage in Oxford’s Purpose-Built Student Accommodation (PBSA) market. Situated in an academic epicenter renowned for its globally prestigious institutions, this development is primed to meet the significant demand for high-quality student housing. This asset is designed to leverage long-term occupancy stability and generate reliable cash flows, with strong potential for rental growth.

Investment Thesis

Oxford's PBSA market exhibits a profound structural undersupply, which is exacerbated by continuous rental demand from a growing student population. This market dynamic underscores the investment’s capability to achieve both immediate yields and substantial long-term capital appreciation.

Key Value Creation

Prime Location: The asset’s proximity to top-tier academic institutions enhances its attractiveness, ensuring sustained demand.

Modern Facilities: State-of-the-art amenities cater to the evolving preferences of the student demographic, ensuring competitiveness.

High Student Retention Rates:   The project's superior living conditions and service offerings are designed to maximize tenant retention, ensuring consistent and stable occupancy.

Location

Paddington, London, UK

Asset Type

Institutional-Grade Hospitality

Investment Strategy

Asset Repositioning and Yield Optimisation

Verticals

Prima Capital, Prima Asset Management, Prima Falcon 1 Fund VCC

Status

Live

Overview

This institutional-grade hospitality asset, strategically located in London's Paddington district, is undergoing a comprehensive repositioning strategy designed to enhance long-term yield optimisation. Capitalising on its unparalleled proximity to a major transportation hub, the asset is well-positioned to benefit from robust occupier demand, an uptick in international tourism, and the resurgence of business travel.

Investment Thesis

Leveraging the post-pandemic recovery within the hospitality sector, coupled with rising corporate travel trends, this investment is optimally positioned to harness favourable macroeconomic conditions. The asset's repositioning strategy aims to capture these dynamics fully, thereby maximising yield potential through innovative approaches and strategic market alignment.

Key Value Creation

Enhanced Branding: A strategic revamp of the brand aims to elevate market perception and attract premium clientele, thereby augmenting revenue streams.

Dynamic Revenue Management: By employing sophisticated revenue management systems, the asset can respond nimbly to market fluctuations, optimising pricing strategies and maximising occupancy levels.

Comprehensive Renovation Works: Extensive renovation efforts are directed at modernising the facilities, enhancing guest experiences, and improving competitive market positioning. These enhancements are projected to lead to higher occupancy and increased average daily rates (ADR), directly contributing to the optimisation of financial returns.

Location

Bangkok, Thailand

Asset Type

Triple Net Lease (NNN) Commercial HQ

Investment Strategy

Long-Term Lease Secured with a Blue-Chip Tenant

Verticals

Prima Capital, Prima Asset Management, Prima Falcon 1 Fund VCC

Status

Live

Overview

Prima is managing a premier commercial asset located in the high-demand business district of Bangkok, Thailand. This asset is leased to Tesla’s regional headquarters under a Triple Net Lease (NNN) structure, thereby guaranteeing stable, long-term cash flows with minimal operational risk. The strategic positioning of the property, coupled with the burgeoning electric vehicle (EV) market in Thailand, underscores its significant advantage. Moreover, Tesla’s expanding footprint in Southeast Asia further amplifies the asset’s capacity for sustained revenue generation.

Investment Thesis

This investment capitalises on three principal pillars: the prime location of the asset, the high-credit quality of the tenant, and the inflation-hedged nature of the the lease agreement. The asset's location in a high-demand commercial zone ensures continuous demand and liquidity. The presence of a blue-chip tenant such as Tesla mitigates credit risk and ensures reliable income streams. The inflation-hedged escalations within the lease provide a safeguard against inflationary pressures, preserving the real value of rental income over time.

Key Value Creation

Long-Term Secured Income: The NNN lease structure transfers most operational responsibilities to the tenant, ensuring that income flows remain steady and predictable over the lease term. This setup is particularly appealing to investors seeking stability and low operational risk.

Capital Appreciation through Tenant Growth: Tesla’s commitment to its Southeast Asian expansion presents significant potential for rental income growth and asset value appreciation. As Tesla scales its operations in the region, the demand for high-quality commercial space will likely increase, driving up property values and rental rates. This dynamic is projected to enhance investor returns through both consistent income and capital appreciation.

Location

Singapore

Asset Type

Tesla Singapore Headquarters & Retail Showroom

Investment Strategy

Development & Asset Management

Verticals

Prima Asset Management

Status

Completed

Overview

Prima Asset Management has adeptly demonstrated its expertise in the realms of development and asset management through the consummation of Tesla’s Singapore headquarters and flagship retail showroom. This project exemplifies Prima’s capability to integrate innovative development practices with sophisticated asset management methodologies. The initiative not only facilitated Tesla’s seamless market penetration but also aligned with Singapore’s electric vehicle (EV) adoption and sustainability objectives.

Prima’s Role

Development Oversight

Prima oversaw the the development process, ensuring meticulous execution across all phases—from site selection and design coordination to construction supervision and final delivery. This comprehensive oversight extended to the optimisation of building functionalities to meet both present and future demands. The development strategy was meticulously aligned with Singapore's rigorous building codes and sustainability goals, thereby advancing both project-specific objectives and broader regulatory compliance.

Asset Management

Prima's role in asset management was pivotal in structuring long-term value. This included expert lease execution, encompassing the negotiation and finalisation of lease terms to ensure Tesla’s sustained tenancy. Performance optimisation was realized through continuous asset monitoring and enhancement strategies. Additionally, strategic asset enhancements were directed at maintaining the relevance and competitiveness of the headquarters and showroom within Singapore’s dynamic commercial property market.

CEO & Co-Founder                

Ben leads Prima with a multi-decade track record in sourcing, structuring, and executing real estate and private equity investments across Asia-Pacific, The Americas, Europe, and the Middle East. His background includes senior roles at Q Investment Partners, Nord Anglia Education, and Deloitte Real Estate, managing transactions valued at up to $500 million USD.                

Ben is a RICS Chartered Surveyor and holds advanced qualifications in Business Administration and Applied Finance from Queensland University of Technology. His expertise spans capital deployment, institutional partnerships, and cross-border investment strategies.

Advisor & Co-Founder                

As Managing Director of Baksh Capital, Birbal oversees a multi-generational global investment portfolio, with a core focus on alternative assets, strategic acquisitions, and capital preservation. His vision for long-term value creation led to the co-founding of Prima Asset Management, enabling direct investment execution alongside institutional partners.                

Birbal attended the University of New South Wales, where he focused on commerce and investment strategy. He plays an integral role in strategic advisory, capital allocation, and partnership development at Prima.

Chairman                

Kulvinder has an extensive background in commodities trading and real estate investment, managing operations across Asia, Australia, and Africa. He founded Prima Fabrics in 2004, establishing it as the preferred supplier to major hotel chains such as Accor, Rydges, and Hilton in Australia.                

At Prima, he provides strategic oversight, leveraging his global network and decades of investment experience to support the firm’s expansion and deal execution.

Head of Capital Transactions

Matthew Pardo, as Prima Asset Management’s Head of Capital Transactions, brings over 17 years of corporate real estate expertise across Asia-Pacific, the Middle East, and Europe. He manages global capital market initiatives and real estate transactions, with a focus on deal structuring and strategic partnerships. Previously, as Senior Director at The Instant Group, he led the APAC client accounts team, implementing flexible real estate solutions and optimising portfolios. His career also includes strategic advisory roles at Re-creations APR and Knight Frank LLP.

Significantly, Matt facilitated the acquisition of 100-102 Westbourne Terrace in London, fostering a joint venture between Prima Asset Management and Capilon Group. His extensive experience and strategic acumen enhance Prima’s capabilities, driving strategic growth and delivering superior risk-adjusted returns for investors.

Senior Investment Manager

Michael brings over ten years of investment, finance, and project development expertise, specialising in hospitality and alternative real estate assets. Prior to joining Prima, he was a Development Manager at InterContinental Hotels Group and a Project Manager at SURF Capital, a leading sustainable real estate private equity firm.                

He holds a First-Class Honours BSc in International Hospitality Management from Oxford Brookes University and has completed a Certificate in Hotel Real Estate Investment & Asset Management from Cornell University.

Investment Analyst                

Alessio plays a critical role in portfolio optimization, investment research, and deal execution, ensuring Prima’s capital deployment strategies remain agile and data-driven. Prior to joining Prima, he was Regional Director at PT. Insan Gas Nusantara and Investment Supervisor at PT. Purnama Global Trading, where he specialized in emerging market investment opportunities.                

Alessio attended EU Business School, where he focused on International Relations and Global Markets.

Advisor                 

Tony is the co-founder and CEO of First Degree Global Asset Management, with over 20 years of experience in managing investment businesses across Australia and the Asia Pacific region. His leadership roles have included serving as Chairman of JPMorgan Asset Management (India) and directorships at JF Capital Partners (Australia), JF Asset Management (India), Al Meezan Investment Fund (Pakistan), and Ayudhya JF Asset Management (Thailand). At Prima, Tony provides strategic guidance on fund management and investment strategies.

Advisor                

Stephen is the co-founder and CIO of First Degree Global Asset Management, bringing over 25 years of experience as an investment professional in the United States, Asia, and Australia. Prior to co-founding First Degree in 2011, he was the Head of Global Fixed Income Product – Asia Pacific at JPMorgan Asset Management, overseeing mandates from central banks, sovereign wealth funds, and major institutions in the region. Stephen’s expertise enhances Prima’s investment approach and fund management practices.

Advisor                

Craig serves as an advisor at Prima Asset Management, contributing his extensive experience in real estate and investment management. His strategic insights and industry knowledge play a vital role in shaping Prima’s investment strategies and expanding our global partnerships.