Location

Oxford, United Kingdom

Asset Type

189-bed Purpose-Built Student Accommodation (PBSA)

Investment Strategy

Development and Long-Term Yield Stabilisation

Verticals

Prima Capital, Prima Asset Management, Prima Falcon 1 Fund VCC

Status

Live

Overview

Prima is strategically positioned to address the pronounced shortage in Oxford’s Purpose-Built Student Accommodation (PBSA) market. Situated in an academic epicenter renowned for its globally prestigious institutions, this development is primed to meet the significant demand for high-quality student housing. This asset is designed to leverage long-term occupancy stability and generate reliable cash flows, with strong potential for rental growth.

Investment Thesis

Oxford's PBSA market exhibits a profound structural undersupply, which is exacerbated by continuous rental demand from a growing student population. This market dynamic underscores the investment’s capability to achieve both immediate yields and substantial long-term capital appreciation.

Key Value Creation

Prime Location: The asset’s proximity to top-tier academic institutions enhances its attractiveness, ensuring sustained demand.

Modern Facilities: State-of-the-art amenities cater to the evolving preferences of the student demographic, ensuring competitiveness.

High Student Retention Rates:   The project's superior living conditions and service offerings are designed to maximize tenant retention, ensuring consistent and stable occupancy.

Location

Paddington, London, UK

Asset Type

Institutional-Grade Hospitality

Investment Strategy

Asset Repositioning and Yield Optimisation

Verticals

Prima Capital, Prima Asset Management, Prima Falcon 1 Fund VCC

Status

Live

Overview

This institutional-grade hospitality asset, strategically located in London's Paddington district, is undergoing a comprehensive repositioning strategy designed to enhance long-term yield optimisation. Capitalising on its unparalleled proximity to a major transportation hub, the asset is well-positioned to benefit from robust occupier demand, an uptick in international tourism, and the resurgence of business travel.

Investment Thesis

Leveraging the post-pandemic recovery within the hospitality sector, coupled with rising corporate travel trends, this investment is optimally positioned to harness favourable macroeconomic conditions. The asset's repositioning strategy aims to capture these dynamics fully, thereby maximising yield potential through innovative approaches and strategic market alignment.

Key Value Creation

Enhanced Branding: A strategic revamp of the brand aims to elevate market perception and attract premium clientele, thereby augmenting revenue streams.

Dynamic Revenue Management: By employing sophisticated revenue management systems, the asset can respond nimbly to market fluctuations, optimising pricing strategies and maximising occupancy levels.

Comprehensive Renovation Works: Extensive renovation efforts are directed at modernising the facilities, enhancing guest experiences, and improving competitive market positioning. These enhancements are projected to lead to higher occupancy and increased average daily rates (ADR), directly contributing to the optimisation of financial returns.

Location

Bangkok, Thailand

Asset Type

Triple Net Lease (NNN) Commercial HQ

Investment Strategy

Long-Term Lease Secured with a Blue-Chip Tenant

Verticals

Prima Capital, Prima Asset Management, Prima Falcon 1 Fund VCC

Status

Live

Overview

Prima is managing a premier commercial asset located in the high-demand business district of Bangkok, Thailand. This asset is leased to Tesla’s regional headquarters under a Triple Net Lease (NNN) structure, thereby guaranteeing stable, long-term cash flows with minimal operational risk. The strategic positioning of the property, coupled with the burgeoning electric vehicle (EV) market in Thailand, underscores its significant advantage. Moreover, Tesla’s expanding footprint in Southeast Asia further amplifies the asset’s capacity for sustained revenue generation.

Investment Thesis

This investment capitalises on three principal pillars: the prime location of the asset, the high-credit quality of the tenant, and the inflation-hedged nature of the the lease agreement. The asset's location in a high-demand commercial zone ensures continuous demand and liquidity. The presence of a blue-chip tenant such as Tesla mitigates credit risk and ensures reliable income streams. The inflation-hedged escalations within the lease provide a safeguard against inflationary pressures, preserving the real value of rental income over time.

Key Value Creation

Long-Term Secured Income: The NNN lease structure transfers most operational responsibilities to the tenant, ensuring that income flows remain steady and predictable over the lease term. This setup is particularly appealing to investors seeking stability and low operational risk.

Capital Appreciation through Tenant Growth: Tesla’s commitment to its Southeast Asian expansion presents significant potential for rental income growth and asset value appreciation. As Tesla scales its operations in the region, the demand for high-quality commercial space will likely increase, driving up property values and rental rates. This dynamic is projected to enhance investor returns through both consistent income and capital appreciation.

Location

Singapore

Asset Type

Tesla Singapore Headquarters & Retail Showroom

Investment Strategy

Development & Asset Management

Verticals

Prima Asset Management

Status

Completed

Overview

Prima Asset Management has adeptly demonstrated its expertise in the realms of development and asset management through the consummation of Tesla’s Singapore headquarters and flagship retail showroom. This project exemplifies Prima’s capability to integrate innovative development practices with sophisticated asset management methodologies. The initiative not only facilitated Tesla’s seamless market penetration but also aligned with Singapore’s electric vehicle (EV) adoption and sustainability objectives.

Prima’s Role

Development Oversight

Prima oversaw the the development process, ensuring meticulous execution across all phases—from site selection and design coordination to construction supervision and final delivery. This comprehensive oversight extended to the optimisation of building functionalities to meet both present and future demands. The development strategy was meticulously aligned with Singapore's rigorous building codes and sustainability goals, thereby advancing both project-specific objectives and broader regulatory compliance.

Asset Management

Prima's role in asset management was pivotal in structuring long-term value. This included expert lease execution, encompassing the negotiation and finalisation of lease terms to ensure Tesla’s sustained tenancy. Performance optimisation was realized through continuous asset monitoring and enhancement strategies. Additionally, strategic asset enhancements were directed at maintaining the relevance and competitiveness of the headquarters and showroom within Singapore’s dynamic commercial property market.