Location: 

Oxford, United Kingdom

Asset Type:   

189 Bed, Purpose-Built Student Accommodation (PBSA)

Investment Strategy: 

Development & Long-Term Yield Stabilisation

Verticals:   

Prima Capital, Prima Asset Management, Prima Falcon 1 Fund VCC

Status:   

Live

Overview:

PRIMA is actively developing a premium Purpose-Built Student Accommodation (PBSA) asset in Oxford, targeting the undersupplied student housing market. With the city’s world-renowned universities and high student demand, this investment focuses on long-term occupancy stability, predictable cash flows, and rental appreciation.

Investment Thesis: 

Oxford remains a structurally undersupplied PBSA market with continued rental growth.

Key Value Creation: 

Prime location, modern facilities, sustainable design, and high student retention rates.

Location: 

Paddington, London, UK

Asset Type:  

Institutional-Grade Hospitality

Investment Strategy:   

Asset Repositioning & Yield Optimisation

Verticals:     

Prima Capital, Prima Asset Management, Prima Falcon 1 Fund VCC

Status:   

Live

Overview:

This prime hospitality asset in London’s Paddington district is undergoing a strategic repositioning to enhance operational efficiency and long-term stabilised yield. Located within a key transportation hub, the asset benefits from strong occupier demand, international tourism, and business travel recovery trends.

Investment Thesis:   

Capitalising on post-pandemic hospitality recovery and increasing corporate travel trends.

Key Value Creation: 

Operational efficiency improvements, enhanced branding, and dynamic revenue management.

Location: 

Bangkok, Thailand

Asset Type:   

Triple Net Lease (NNN) Commercial HQ

Investment Strategy: 

Long-Term Lease Secured with a Blue-Chip Tenant

Verticals:   

Prima Capital, Prima Asset Management, Prima Falcon 1 Fund VCC

Status:   

Live

Overview:

PRIMA manages a prime commercial asset in Bangkok, leased to Tesla’s regional headquarters under a NNN structure, ensuring stable, long-term cash flows with minimal operational risk. The property is situated in a high-demand commercial zone, benefiting from Thailand’s growing EV market and Tesla’s Southeast Asian expansion strategy.

Investment Thesis:    

Prime location, high-credit tenant, inflation-hedged rental escalations.

Key Value Creation: 

Long-term secured income, capital appreciation through tenant growth.

Location: 

Singapore

Asset Type: 

Tesla Singapore Headquarters & Retail Showroom

Investment Strategy:   

Development & Asset Management

Verticals:   

Prima Asset Management

Status:   

Completed

Overview:

PRIMA played a critical role in the development and asset management of Tesla’s Singapore headquarters and flagship retail showroom, strategically positioned in a high-growth commercial district. Our team led the development, execution, and building optimisation of this high-profile asset, ensuring Tesla’s seamless entry into the Singapore market while aligning with the country’s EV adoption and sustainability initiatives.

PRIMA’s Role:

Development Oversight Managing the entire project lifecycle, from initial site selection and design coordination to construction oversight and delivery.

Asset Management 

Structuring long-term value through lease execution, performance optimization, and strategic asset enhancements.